11 tasks required to fully optimise a website to ensure they are properly indexed and registered with the top 3 major search and mapping sites.
- Check and optimise Web Page SEO Titles, Meta Description and Meta Tags
- Identify key search terms and tags and optimise website for those terms
- Add Sitemap, RSS and Sitemap.xml to website
- Register for Google My Business
- Register in Bing places for Business
- Register in Google Maps
- Register in Bing Maps
- Register Apple Maps
- Setup Google Analytics
- Setup Google Webmaster Tools (Search)
- Setup Bing Webmaster Tools
Optional
- Setup Social Media pages for your Business on Facebook, Twitter, Linkedin, Yelp etc.
- Claim and complete your FREE Yellow Pages listing
Once the above has been done, it can take up to 4 weeks to see results as Bing and Google only reindex (revisit) sites every 4 weeks
The website needs to be checked and examine at least quarterly to look for errors, identify the traffic you are or are not getting and to then make changes to get more or more relevant traffic in the future.
Content-is-king. To flourish, your website needs fresh and constant new content
Making and keeping your website near the top of the search listings is not a set-and-forget operation.
Unless you keep adding content in the form of new pages, blog-posts, news articles, images and tags, your “organic” (free or none ppc) search listing popularity will die or not even get off the ground.
Posting articles, pictures or news items to Facebook, Twitter or Instagram etc will NOT provide any web traffic unless it links back to content on your website.
If you have interesting news, articles, tips etc. to publish, firstly add the information to your website and then link that content to your social media posts.
If you don’t want to put in the effort to keep refreshing content, the only way of getting relevant traffic to your site is to pay for it by using a PPC (Pay-Per-Click) advertiser such as Google or Bing.
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Hybrid ICT have been providing outsourced IT support services for small and medium sized businesses in Perth and Western Australian since 2013. We also provide local, onsite, call-out services in support of interstate and international managed IT services companies and corporate IT departments who require local representation on a break-fix or contract basis.
Hybrid ICT (info Tech Guys Pty Ltd) are located in Subiaco, 5 minutes from the Perth CBD and the West Perth business district. With a strong focus on small to medium sized businesses, we provide around the clock IT support to businesses with up to 100 staff running Microsoft, Apple, Linux and Hybrid IT infrastructure.
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