PPC & Internet Marketing Setup and Training (Adwords)

Don’t fall for the SEO lock-in-contract Scam

The only guaranteed way of getting your company, preferred search term or phrase to #1 or at least a first page search ranking, is to pay for it using Adwords (Google Ads) or Bing Ads (Microsoft Ads)

If you are currently paying ongoing fees in a lock-in-contract to a Search Engine Optimisation (SEO) company, you are wasting your time and money.

See: SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

We are not saying that all SEO work is a waste of money but paying “ongoing” fees “to stay at #1 in Google” IS. Keep adding new content to your site and the rest will take care of itself.

Hybrid ICT recognise that you have probably put a lot of time, effort and expense into putting together your website. But is anyone visiting your site or finding it from an internet search or finding it’s location in Google Maps Bing Maps and Apple Maps?

If not, it’s been an expensive and time-consuming exercise with no return on your investment.

There are many, many great websites out there that look fantastic and are full of useful information and great products. Thousands more are added every day, so there is a lot of competition to being seen in search results and to attain the exclusive #1 position in Google and Bing.

There are a number of basic SEO (Search Engine Optimisation) steps that need to be taken when the site is created such as:

  • Creating relevant Site Title, Site Description and Keyword setup to ensure search engines (Google and Bing) index your site correctly.
  • Setting up Google Analytics and Google Search Console (Google Webmaster Tools), Bing Webmaster Tools, to measure performance, site traffic and keyword analysis
  • Setting up company locations on Google Maps Bing Maps and Apple Maps?
  • Creating an XML sitemap of your site and submitting to Google and Bing
  • Registering site on Google My Business, Bing Places for Business and Apple Maps

Hybrid ICT usually do the above for our clients when we setup a new site or take over an existing one, but we can also do this for exisiting sites.

Once these tasks have been done, it is then up to the search engines themselves (Google, Bing, Yahoo etc) to index your site (which can take a few weeks, to a few months) and rank it accordingly. Spending thousands and thousands of dollars on “ongoing-SEO” work is not going to improve or speed-up the process.

In the above example 3 months passed by without any indexing by Google but seriously took off in April and now marching solidly with Basic SEO only.

No doubt you are already being bombarded by SEO companies from around the world, claiming they are “the world’s best SEO company” and can guarantee you a “#1 Google listing” (if you live in Perth you may have also noticed some very large billboards and expensive cars advertising the same message).

SEO companies usually want to charge you a lot of money initially with large ongoing monthly fees to maintain your ranking and with no guarantee of success.

A cheaper alternative to SEO is PPC Advertising.

PPC Advertising Google Adwords, Bing Adwords

PPC (pay-per-click) adverting sounds expensive, but it need not be if implemented correctly.

Hybrid ICT have been utilising PPC Advertising in the form of Google Adwords and Bing Adwords (Bing Ads or Microsoft Ads), ourselves and on behalf of our clients for many years and getting highly qualified and filtered traffic to their websites for as little as 15c per lead (click)… hence the term PPC (pay-per-click).

When SEO service companies talk of a “#1 ranking in Google”, they are talking about having your site or product appear in the “#1 “Organic” listing or position (unpaid) when users search for your company, product or service on their computer, phone or device.

You can spend weeks or months and thousands of dollars getting your web page to #1 organically using SEO, only to find there are already one to three paid advertisements (PPC Advertising) above your very expensive organic listing. What you have effectively paid for is a #2 to #4 listing. And it does not end there.

Keeping your “#1 organic” ranking is an ongoing, expensive and time-consuming exercise.

SEO companies will tell you that Google and Bing users don’t look at advertisement, but they are very wrong.

The only guaranteed way of getting your company, preferred search term or phrase to #1 or at least a first page ranking, is to pay for it using Google Adwords or Bing Adwords.

For only a few hundred dollars Hybrid ICT can set you up with the necessary tools to get you going and have your website appearing in the search results IMMEDIATELY

We teach you how to maintain and monitor the PPC service on an ongoing basis. We don’t charge ongoing monthly fees and you can always get free advise and help from your assigned Google account manager. However, if you wish us to provide ongoing assistance, help and monitoring of your account, we are happy to quote you for that also.

For our rates, charges and terms, please contact us.

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