Internet Marketing – Google Adwords

The only guaranteed way of getting your company, preferred search term or phrase to #1 or at least a first page ranking, is to pay for it using Google Adwords or Bing Adwords.

Hybrid ICT recognise that you have probably put a lot of time, effort and expense into putting together your website. But is anyone visiting your site or finding it from an internet search, Google Maps, Apple Maps?

If not, it’s been an expensive and time-consuming exercise with no return on your investment.

There are many, many great websites out there that look fantastic and are full of useful information and great products. Thousands more are added every day, so there is a lot of competition to being seen in search results and to attain the exclusive #1 position in Google and Bing.

There are a number of basic SEO (Search Engine Optimisation) steps that need to be done when the site is created such as:

  • Creating Site Title, Site Description and Keyword setup to ensure search engines index the site correctly
  • Setting up Google Analytics and Google Webmaster Tools to measure site traffic, keyword analysis and creating XML sitemap
  • Registering site on Google My Business, Bing Places for Business and Apple Maps

Hybrid ICT usually do the above for our clients when we setup a new site or take over and existing one, but they can all be done yourself.

But once these are done, it is then up to the Search Engines (Google, Bing, Yahoo etc) to index your site (which can take a few months) and rank it accordingly. Spending thousands and thousands of dollars on “ongoing-SEO” work is not going to improve matters.

No doubt you are already being bombarded by SEO companies from around the world, claiming they are “the world’s best SEO company” and can guarantee you a “#1 Google listing” (if you live in Perth you may have also noticed some very large billboards and expensive cars advertising the same message).

SEO is the new snake-oil and SEO Companies are the new snake-oil-salesmen

SEO companies usually want to charge you a lot of money initially with large ongoing monthly fees to maintain your ranking and with no guarantee of success.

An alternative to SEO is PPC Advertising.

PPC adverting sounds expensive, but it need not be if implemented correctly.

Hybrid ICT have been utilising PPC Advertising in the form of Google Adwords and Bing Adwords, ourselves and on behalf of our clients for many years and getting highly qualified and filtered traffic to their websites for as little as 15c per lead (click)… hence the term PPC (pay-per-click).

When SEO service companies talk of a #1 ranking in Google, they are talking about having your site or product appear in the #1 “Organic” listing or position (unpaid) when users search for your company, product or service on their computer, phone or device.

You can spend weeks or months and thousands of dollars getting your web page to #1 organically using SEO, only to find there are already one to three paid advertisements (PPC Advertising) above your very expensive Organic listing. What you have effectively paid for is a #2 to #4 listing. And it does not end there.

Keeping your #1 organic ranking is an ongoing, expensive and time-consuming exercise.

SEO companies will tell you that Google and Bing users don’t look at advertisement, but they are very wrong.

The only guaranteed way of getting your company, preferred search term or phrase to #1 or at least a first page ranking, is to pay for it using Google Adwords or Bing Adwords.

For only a few hundred dollars Hybrid ICT can set you up with the necessary tools to get you going and have your advertisements listed. We teach you how to maintain and monitor the PPC service on an ongoing basis. We don’t charge ongoing monthly fees and you can always get free advise and help from your assigned Google account manager. However, if you wish us to provide ongoing assistance, help and monitoring of your account, we are happy to quote you for that also.

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