I searched for “Hairdressers” in my current location (Mosman Park, WA)
Using Google, Bing and Apple searches and maps on an iPhone, Android Phone and Computer produced 6 very different results as shown in the following screenshot collage
Only one local hairdresser appeared in 5/6 searches. Some appeared in one or two devices and browsers but none appeared in all searches. Clearly some companies have been putting more effort into their promotion than others.
What many businesses fail to realise is that Apple iPhones, iPad’s and Apples AI assistant Siri, all use “Apple-Maps” for their searches and results rather than the more popular “Google-Maps“.
Apple search results are also influenced by listings and reviews from “Yelp” a search engine many of you would never have heard of.
Designing a website is one thing. Getting traffic to it is another. Web designers are great at putting together a flashy website but are usually clue-less when it comes to implementing and setting up the tools to monitor the website and the basic SEO steps required to make sure it gets indexed by the search engines.
The following is a list of steps that we at Hybrid ICT implement when we get asked to optimise a website. Our full SEO checklist is as follows and takes approximately 4 hours to complete but all the tools and services are FREE to use.
11 tasks required to fully optimise a website to ensure they are properly indexed and registered with the top 3 major search and mapping sites.
- Check and optimise Web Page SEO Titles, Meta Description and Meta Tags
- Identify key search terms and tags and optimise website for those terms
- Add Sitemap, RSS and Sitemap.xml to website
- Register for Google My Business
- Register in Bing places for Business
- Register in Google Maps
- Register in Bing Maps
- Register Apple Maps
- Setup Google Analytics
- Setup Google Webmaster Tools (Search)
- Setup Bing Webmaster Tools
- Setup Social Media pages for your Business on Facebook, Twitter, Linkedin, Yelp etc.
- Claim and complete your FREE Yellow Pages listing
Once the above has been done, it can take up to 4 weeks to see results as Bing and Google only reindex (revisit) sites every 4 weeks
The website needs to be checked and examine at least quarterly to look for errors, identify the traffic you are or are not getting and to then make changes to get more or more relevant traffic in the future.
Contact us to learn more.
Hybrid ICT have been providing outsourced IT support services for small and medium sized businesses in Perth and Western Australian since 2013. We also provide local, onsite, call-out services in support of interstate and international managed IT services companies and corporate IT departments who require local representation on a break-fix or contract basis.
Hybrid ICT (info Tech Guys Pty Ltd) are located in Subiaco, 5 minutes from the Perth CBD and the West Perth business district. With a strong focus on small to medium sized businesses, we provide around the clock IT support to businesses with up to 100 staff running Microsoft, Apple, Linux and Hybrid IT infrastructure.
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